Precision engineered. Pixel perfect.
Lifecycle marketing,
done right.
Strategic and technical solutions for high-growth marketing teams that refuse to compromise.
Our Capabilities
Full-stack execution from strategy to send.
Lifecycle marketing strategy and execution built to the standards your organization demands.
01
Campaign Architecture
Journey mapping and send logic for complex multi-channel programs.
02
Template Development
Custom, pixel-perfect templates that render correctly everywhere, every time.
03
Audience Segmentation
Advanced targeting and dynamic audience logic that maximizes relevance.
04
Push & In-App
Coordinated multi-channel beyond email. Push, in-app, and web orchestration.
05
Measurement & Testing
Attribution frameworks and testing programs that prove what's working.
06
Platform Migration
CRM, CDP, and CEP migrations without the chaos. Seamless transitions, zero downtime.
The Highlights
Selected engagements.
We work with high-growth companies on complex lifecycle challenges. A few examples.
API-driven email and modal templates with dynamic localization across 12 languages, powering reservations and bookings for millions of members worldwide.
Deliverability infrastructure and template architecture for a 65-location healthcare network, from domain authentication to dark mode optimization at scale.
Conversion-focused email strategy and custom template development with deep linking integration, driving signups to paid activation.
Enterprise email templates for internal corporate communications, engineered for bulletproof rendering across all major clients.
Platforms
Deep expertise in your tech stack.
Ready from day one. We're certified and experienced in over a dozen marketing automation platforms.
The Team
Founder-led. Senior operators.
Work directly with senior practitioners who've solved these problems before.
Nate Eldridge
Founder and Principal
Nate leads strategic architecture and platform optimization for high-growth consumer and B2B companies. He's built lifecycle infrastructure at ClassPass, SiriusXM, CLEAR, and venture-backed startups, specializing in deliverability systems, migration execution, and scaling technical operations during hypergrowth. He earned a B.A. in Public Policy from Syracuse University.
Eli Silberman
Campaign Specialist
Eli executes end-to-end campaign development for retention and growth initiatives. His work spans template architecture, segmentation logic, quality assurance, and deployment across Braze, Klaviyo, and enterprise marketing platforms. Prior experience includes ClassPass and Metro Vein Centers. He earned a B.A. in Spanish Language and Literature from Colby College.
Nate leads strategic architecture and platform optimization for high-growth consumer and B2B companies. He's built lifecycle infrastructure at ClassPass, SiriusXM, CLEAR, and venture-backed startups, specializing in deliverability systems, migration execution, and scaling technical operations during hypergrowth. He earned a B.A. in Public Policy from Syracuse University.
Eli executes end-to-end campaign development for retention and growth initiatives. His work spans template architecture, segmentation logic, quality assurance, and deployment across Braze, Klaviyo, and enterprise marketing platforms. Prior experience includes ClassPass and Metro Vein Centers. He earned a B.A. in Spanish Language and Literature from Colby College.
Work With Us
Let's work together.
We work best with teams that have a high volume of users and retention goals already in place.
Our team builds lifecycle programs across email, push, in-app, and SMS, from strategy through execution.
Every inquiry gets a response within 24 hours.
For general inquiries
info@lifecycledept.com