Privacy Policy

Overview

Lifecycle Department ("we," "us," or "our") respects your privacy. This privacy policy explains how we collect, use, and protect information when you visit lifecycledepartment.com.

Information We Collect

We collect information in the following ways:

Information you provide: When you submit our contact form, we collect your name (first and last), email address, LinkedIn profile URL, company name, and message content. This information is provided voluntarily when you inquire about our services.

Automatic collection: We use analytics and identification tools that may collect your IP address, browser type, device information, pages visited, and in some cases, company affiliation based on IP address.

How We Use Your Information

We use the information we collect to:

• • Respond to your inquiries and communicate with you about our services
• • Send you marketing communications, including emails about our lifecycle marketing services (you can opt out at any time)
• • Improve our website and customer experience
• • Understand how visitors engage with our content
• • Identify potential clients and analyze business opportunities

We do not sell your personal information to third parties.

Third-Party Services

We use the following third-party service providers to help us operate our business and improve our services:

• Customer.io — marketing automation and customer data platform
• Vercel Analytics — anonymous pageview analytics
• Google Analytics — website traffic and behavior analytics
• Microsoft Clarity — session recordings and heatmaps
• LinkedIn Insight Tag — advertising measurement and analytics
• RB2B — visitor identification (US)
• Leadfeeder — visitor company identification
• Google Search Console — search performance

These service providers may have access to your personal information only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose. Each service has its own privacy policy governing their use of your data.

Marketing Communications

If you submit a contact form inquiry, we may send you marketing emails about our services. You can opt out of marketing emails at any time by:

• • Clicking the "unsubscribe" link at the bottom of any marketing email
• • Contacting us directly at info@lifecycledept.com

Opting out of marketing emails will not affect transactional communications related to your inquiry or business relationship with us.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as long as we have a legitimate business need to do so. Contact form submissions and related communications are retained to maintain our business records and fulfill legal obligations.

Cookies

Our site and third-party services use cookies and similar technologies to analyze traffic, personalize your experience, and measure advertising effectiveness. You can control cookies through your browser settings, though some site features may not function properly if cookies are disabled.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• • Access: Request a copy of the personal information we hold about you
• • Correction: Request correction of inaccurate or incomplete information
• • Deletion: Request deletion of your personal information
• • Opt-out: Unsubscribe from marketing emails at any time
• • Restriction: Request restriction of processing in certain circumstances

To exercise any of these rights, please contact us at info@lifecycledept.com. We will respond to your request within a reasonable timeframe.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We ensure appropriate safeguards are in place to protect your information.

Changes to This Policy

We may update this privacy policy from time to time. The "Last updated" date at the top of this page indicates when this policy was last revised. We encourage you to review this policy periodically.